Core Foundations of Successful Marketing

Your online learning starts here

Learn about the key principles, trends and practices in marketing


Core Foundations of Successful Marketing (PMKT101) is a free, online, open education course where you will apply marketing concepts and processes to develop a rationale for an optimal marketing mix of a product or service, taking market segments,  positioning and product life cycle into account. PMKT101 is one of three micro-courses for Principles of Marketing (PMKT). 

This micro-course provides opportunities to:

  • Increase your potential in becoming a successful marketing professional. 
  • Enhance your career prospects by earning an EduBit micro-credential.
  • Gain credit towards the Certificate Higher Education Business (OERu), a UK-based qualification from the University of the Highlands and Islands.

Learn how to market products and services successfully

Help me to get started in becoming a successful marketing professional. I  would like to join the OERu's FREE Core Foundations of Successful Marketing (PMKT101) micro-course.

Additional Micro-Courses for Principles of Marketing
An image
Marketing research and customer insights
An image
Launching products and generating market demand

Global Sharing, Affordable Learning

We're Social - follow us on Twitter, Facebook, and YouTube.

Banner Image source from Pixabay and dedicated to the public domain via CC0.
PMKT102: Arrows-computer by Geralt dedicated to the public domain via CC0
PMKT103: Profits key by GotCredit licensed under Creative Commons CC BY 2.0 licence