Marketing research and customer insights

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Learn about researching customers and a product's life cycle


Marketing Research and Customer Insights (PMKT102) is a free, online, open education course where you will apply marketing concepts and processes to research and develop a value proposition for a product or service  taking into account customer behaviour, motivation, needs and  preferences for the product life cycle. PMKT102 is one of three micro-courses for Principles of Marketing (PMKT). 

This micro-course provides opportunities to:

  • Increase your potential in becoming a successful marketing professional. 
  • Enhance your career prospects by earning an Edubit micro-credential.
  • Gain credit towards the Certificate Higher Education Business (OERu), a UK-based qualification from the University of the Highlands and Islands.

Learn how to market products and services successfully

Help me to get started in becoming a successful marketing professional. I  would like to join the OERu's FREE Marketing Research and Customer Insights (PMKT102) micro-course.

Additional Micro-Courses for Principles of Marketing
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Core foundations of successful marketing
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Launching products and generating market demand

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Banner Image source from Pixabay and dedicated to the public domain via CC0.
PMKT101:  Arrows-growth by Geralt dedicated to the public domain via CC0
PMKT103: Profits key by GotCredit licensed under Creative Commons CC BY 2.0 licence