Launching products and generating market demand

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Learn about branding, promotion tools and digital marketing


Launching products and generating market demand (PMKT103) is a free, online, open education course where you will apply marketing concepts and processes to a product brand for the promotion of a product or service, taking into  account distribution channels, cost effective promotion tools and  digital marketing. You will also design a marketing plan. PMKT103 is one of three micro-courses for Principles of Marketing (PMKT). 

This micro-course provides opportunities to:

  • Increase your potential in becoming a successful marketing professional. 
  • Enhance your career prospects by earning an Edubit micro-credential.
  • Gain credit towards the Certificate Higher Education Business (OERu), a UK-based qualification from the University of the Highlands and Islands.

Learn how to market products and services successfully

Help me to get started in becoming a successful marketing professional. I  would like to join the OERu's FREE Launching products and generating market demand (PMKT103) micro-course.

Additional Micro-Courses for Principles of Marketing
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Core foundations of successful marketing
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Marketing research and customer insights

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PMKT101:  Arrows-growth by Geralt dedicated to the public domain via CC0
PMKT102: Arrows-computer by Geralt dedicated to the public domain via CC0