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Dear [First Name]

Congratulations! You've made it to the last session in Becoming and Entrepreneur (IENT101).

Welcome to Session 4: Before starting your own business

Please consult the course schedule on the syllabus page for recommended dates for this session.

If you have just joined us, you will find copies of the instructions for previous sessions on the course site.

This session: Before starting your own business

In this learning pathway, we look at what an entrepreneur should do before starting a business.

At the end of this learning pathway, you will be able to:
  • Examine the key questions an entrepreneur should answer before starting a business.
  • Complete a due-diligence survey for a business idea.
  • Distinguish between market research and market intelligence and explain the situations in which each approach should be used.
  • Describe the basic steps of market research and corresponding purposes for each step.
  • Describe competitive intelligence.
  • Review types of market exchanges and partnerships.

Begin here

Need help?

For general support on using OERu technologies, please consult the support site and guidelines for getting help.

If you need course specific help, post your questions on the IENT101 general forum. Remember to include the url of the page where you are having problems.

A famous entrepreneur said …

“If you’re not a risk taker, you should get the hell out of business.” – Ray Kroc, founder of McDonald’s.

Thanks for being with us, we hope to see you on the other courses.

With kind regards
The IENT101 team.
 
 
 

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