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Dear [First Name]

Welcome to Session 1: Marketing products and services.

Please consult the course schedule on the syllabus page for recommended dates for this session.

If you have just joined us, you will find instructions on the course site for getting started and the orientation session, which provides advice on what you need to do before you start studying.


We hope that you found the introductory instructions useful for setting up your course blog.

By now you should have:

This session: Marketing products and services

In this learning pathway, we explore some of the key elements of marketing.

At the end of this learning pathway, you will be able to:
  •  Define marketing and outline its components.
  •  Explain key marketing concepts and terminology.
  •  Examine the role that marketing plays in society and in different types of organisation.

Begin here

Need help?

For general support on using OERu technologies, please consult the support site and guidelines for getting help.

If you need course specific help, post your questions on the PMKT101 general forum. Remember to include the url of the page where you are having problems.

Let’s leverage the power of peer-learning by helping each other. If you know the answer to a question in the forum, please share your knowledge by posting a response to assist others.

Bear in mind that as an international course, academic volunteers helping out on the course may be in a different time zone and could be sleeping when you post a question.

A famous business expert said ...

“Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d  like to go.”  – Seth Godin

We hope you enjoy the course.

With kind regards
The PMKT101 team.


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