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Dear [First Name]

Welcome to Session 2: Optimising the marketing mix

Please consult the course schedule on the syllabus page for recommended dates for this session.

If you have just joined us, you will find copies of the instructions for previous sessions on the course site.

This session: Optimising the marketing mix

In this learning pathway, we learn about the "4Ps" of marketing and about the product life-cycle.

At the end of this learning pathway, you will be able to:
  • Analyse the "4Ps" of marketing, i.e. product, price, place and promotion.
  • Describe the stages of the product life-cycle.
  • Outline the controllable and uncontrollable factors that can influence marketing strategy.
  • Identify an appropriate marketing mix for a particular product or service.

Begin here

Need help?

For general support on using OERu technologies, please consult the support site and guidelines for getting help.

If you need course specific help, post your questions on the PMKT101 general forum. Remember to include the url of the page where you are having problems.

Let’s leverage the power of peer-learning by helping each other. If you know the answer to a question in the forum, please share your knowledge by posting a response to assist others.

Bear in mind that as an international course, academic volunteers helping out on the course may be in a different time zone and could be sleeping when you post a question.

A famous marketing expert said …

“If the marketer does a good job of identifying consumer needs,  developing appropriate products, and pricing, distributing, and  promoting them effectively, these goods will sell very easily.” – Philip Kotler

Keep going - you have what it takes.

With kind regards
The PMKT101 team.

Global Sharing, Affordable Learning

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