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Dear [First Name]

Congratulations! You've made it to the last session in Core Foundations of Successful Marketing (PMKT101).
Welcome to Session 3: Market segmentation, target markets and product positioning

Please consult the course schedule on the syllabus page for recommended dates for this session.

If you have just joined us, you will find copies of the instructions for previous sessions on the course site.

This session: Market segmentation, target markets and product positioning

In this learning pathway, we explore how marketers identify and target their markets and position their products within those markets.

At the end of this learning pathway, you will be able to:
  • Define aspects of a segmentation, targeting and positioning strategy.
  • Apply principles of market segmentation to segment a broad market into distinct customer segments.
  • Identify needs, behaviours and characteristics of different target markets.
  • Explain why products are positioned differently.

Begin here

Need help?

For general support on using OERu technologies, please consult the support site and guidelines for getting help.

If you need course specific help, post your questions on the PMKT101 general forum. Remember to include the url of the page where you are having problems.

Let’s leverage the power of peer-learning by helping each other. If you know the answer to a question in the forum, please share your knowledge by posting a response to assist others.

Bear in mind that as an international course, academic volunteers helping out on the course may be in a different time zone and could be sleeping when you post a question.

A famous marketing expert said …

“Good marketers see consumers as complete human beings with all the dimensions real people have.” – Jonah Sachs

Thanks for being with us - we hope to see you on other courses.

With kind regards
The PMKT101 team.

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