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Dear [First Name]

Welcome to Session 1: Assessing customer behaviour and motivation.

Please consult the course schedule on the syllabus page for recommended dates for this session.

If you have just joined us, you will find instructions on the course site for getting started and the orientation session, which provides advice on what you need to do before you start studying.


We hope that you found the introductory instructions useful for setting up your course blog.

By now you should have:

This session: Assessing customer behaviour and motivation

In this learning pathway, we explore the decision-making processes of potential buyers.

At the end of this learning pathway, you will be able to:
  •  Define customer behaviour and the difference between needs and wants.
  •  Understand the customer decision-making process.
  •  Consider and explain the commonalities and differences of business-to-business and business-to-consumer marketing throughout the purchasing life  cycle.

Begin here

Need help?

For general support on using OERu technologies, please consult the support site and guidelines for getting help.

If you need course specific help, post your questions on the PMKT102 general forum. Remember to include the url of the page where you are having problems.

Let’s leverage the power of peer-learning by helping each other. If you know the answer to a question in the forum, please share your knowledge by posting a response to assist others.

Bear in mind that as an international course, academic volunteers helping out on the course may be in a different time zone and could be sleeping when you post a question.

A famous business expert said ...

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”  – Peter F. Drucker

We hope you enjoy the course.

With kind regards
The PMKT102 team.


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