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Dear [First Name]

Congratulations! You've made it to the last session in Marketing research and customer insights (PMKT102).
Welcome to Session 3: Developing a value proposition for the product life cycle

Please consult the course schedule on the syllabus page for recommended dates for this session.

If you have just joined us, you will find copies of the instructions for previous sessions on the course site.

This session: Developing a value proposition for the product life cycle

In this learning pathway, we explore the life cycle of a product and the role of supply chains in marketing a product.

At the end of this learning pathway, you will be able to:
  •  Define a product life cycle and its stages.
  •  Explain a value proposition and how it changes throughout the product life cycle, whether for B2B or B2C customers.
  •  Examine supply chain functions to determine their appropriateness  in terms of cost, delivering value and contributing to profitability.

Begin here

Need help?

For general support on using OERu technologies, please consult the support site and guidelines for getting help.

If you need course specific help, post your questions on the PMKT102 general forum. Remember to include the url of the page where you are having problems.

Let’s leverage the power of peer-learning by helping each other. If you know the answer to a question in the forum, please share your knowledge by posting a response to assist others.

Bear in mind that as an international course, academic volunteers helping out on the course may be in a different time zone and could be sleeping when you post a question.

A famous marketing expert said …

“Marketing management is the art and science of choosing target markets  and getting, keeping and growing customers through creating, delivering,  and communicating superior customer value.” – Philip Kotler

Thanks for being with us - we hope to see you on other courses.

With kind regards
The PMKT102 team.

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