| Dear [First Name]
Welcome to Session 1: Product branding and distribution channels.
Please consult the course schedule on the syllabus page for recommended dates for this session.
If you have just joined us, you will find instructions on the course site for getting started and the orientation session, which provides advice on what you need to do before you start studying.RecapWe hope that you found the introductory instructions useful for setting up your course blog.
By now you should have:This session: Product branding and distribution channelsIn this learning pathway, we explore how marketers raise awareness of their brand and distribute the product.
At the end of this learning pathway, you will be able to:- Explain product branding and its characteristics.
- Identify the components of the distribution process, its complexities, pain points and opportunities for increasing sales.
- Critically think about distribution channels for different products at different stages in their lifecycle (e.g. warehouse shipping, distribution to sellers, product returns and restocking).
Begin hereNeed help?If you need course specific help, post your questions on the PMKT103 general forum. Remember to include the url of the page where you are having problems.
Let’s leverage the power of peer-learning by helping each other. If you know the answer to a question in the forum, please share your knowledge by posting a response to assist others.
Bear in mind that as an international course, academic volunteers helping out on the course may be in a different time zone and could be sleeping when you post a question.
A famous entrepreneur said ...“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos
We hope you enjoy the course.
With kind regards
The PMKT103 team.
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