| Dear [First Name]
Welcome to Session 2: Leveraging promotion tools and tactics
Please consult the course schedule on the syllabus page for recommended dates for this session.
If you have just joined us, you will find copies of the instructions for previous sessions on the course site.This session: Leveraging promotional tools and tacticsIn this learning pathway, we learn how promotional tools and tactics are used to raise customer awareness of a product or brand.
At the end of this learning pathway, you will be able to: - Explain product promotion and its characteristics.
- Identify the key elements of a promotional strategy for a product at different stages in its life cycle.
- Explain how guerrilla marketing can expand the reach and cost-effectiveness of a promotional campaign.
Begin hereNeed help?If you need course specific help, post your questions on the PMKT103 general forum. Remember to include the url of the page where you are having problems.
Let’s leverage the power of peer-learning by helping each other. If you know the answer to a question in the forum, please share your knowledge by posting a response to assist others.
Bear in mind that as an international course, academic volunteers helping out on the course may be in a different time zone and could be sleeping when you post a question.
A famous marketing expert said …“The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.” – Leo Burnett
Keep going - you have what it takes.
With kind regards
The PMKT103 team.
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