| Dear [First Name]
Congratulations! You've made it to the last session in Launching products and generating market demand (PMKT103).
Welcome to Session 3: The power of digital marketing
Please consult the course schedule on the syllabus page for recommended dates for this session.
If you have just joined us, you will find copies of the instructions for previous sessions on the course site.This session: The power of digital marketingIn this learning pathway, we explore how online platforms are used to market products and services.
At the end of this learning pathway, you will be able to: - Explain digital marketing, social media and its strengths and weaknesses.
- Identify the key elements of a digital marketing strategy for a product at different stages in its life cycle.
- Explain how digital marketing can expand the reach and cost-effectiveness of a promotional campaign.
- Discuss the implications of digital promotions and social media for marketing planning.
Begin hereNeed help?If you need course specific help, post your questions on the PMKT103 general forum. Remember to include the url of the page where you are having problems.
Let’s leverage the power of peer-learning by helping each other. If you know the answer to a question in the forum, please share your knowledge by posting a response to assist others.
Bear in mind that as an international course, academic volunteers helping out on the course may be in a different time zone and could be sleeping when you post a question.
A marketing expert said …“Ignoring online marketing is like opening a business but not telling anyone.” – KB Marketing Agency
Thanks for being with us - we hope to see you on other courses.
With kind regards
The PMKT103 team.
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